It's that time of year again! Festive regalia has begun to hit the shops and we're starting to take bets on whether it will actually snow. Potential customers will also be starting to think about purchasing those all-important gifts for their loved ones over the coming months, so now is a great time to ensure that your Artfinder Shop is up to scratch.
Over the coming weeks we will be offering hints and tips on the following categories to help you ensure that you're ready for the Festive Season!
Optimising your shop profile
Now is a great time to review your achievements over the past few months and make sure that they are reflected in the 'About me' section of your shop.
Renewing your listings
As well as the updating your shop, it's a good idea to give your artwork listings a quick once over to ensure that they are as customer-ready as ever!
Is your shop stocked up?
You may have noticed that retailers have already begun to put their Festive offering on display; you may even have noticed a few people buying these products! For the average high-street shop, Christmas begins in the middle of September, so now is the best time to upload as much of your work to Artfinder as possible.
Is your photography up to scratch?
Are your images clear and well-presented and would they be enticing to a customer?
Do you ship globally?
Regardless of what form the Festive Season takes, it's impossible to deny that it is celebrated internationally. With this in mind, you can be sure to expect interest from customers all over the world, and so it's a great idea to ensure that you offer international shipping on your artworks to create a seamless purchasing experience for the customer.
Do you ship with tracking?
Offering tracked and insured shipping gives your customer extra peace of mind and reassures them that their artworks will arrive in time.
Stock up on packaging
As the sales roll in, the last thing that you want to do is panic about a lack of bubble wrap! Make sure that you have adequate packaging materials at your packing station to hand, and perhaps also consider adding extra little touches to your packaging to make it seasonal.
Publicise yourself
Now is the best time to contact local press and bloggers to find out if they will be creating festive Gift Guides. These are a great way to broaden the reach of your shop and attract customers that otherwise may not have heard of your Artfinder shop.
Get in touch
We’d love to hear about your experience of selling in the run-up to the Festive Season – both positive and negative. What mistakes have you learned from? What advice would you pass on to fellow artists? And what advice would you like from us? Let us know on the Forum.
Hero image courtesy of Jane Wilson.
